Array

is great for adding inter-activity with your users.  Community development platforms allow for user-generated content and 2-way symmetrical communication opportunities between your business and the customers you serve.

Building a community around your products and services helps to build customer retention, brand loyalty, and satisfied customers who know their point of view and experiences matter.

These systems can be leveraged to provide support and answer presale queries from your costumers.  The major benefit of community based systems is that you can manage many-to-one customer relations with a small staff.